DESIGN CHALLENGE

Create visual campaigns for PLNU’s partnerships with the San Diego Padres and the San Diego Football Club, each with distinct strategic goals. The Padres partnership required designing campus banners for high impact, using thoughtful placement and emotional engagement to strengthen student retention efforts. The San Diego Football Club partnership LED banner videos for Snapdragon Stadium utilize dynamic visuals to enhance brand awareness and connect with the broader San Diego community.

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CREATIVE SOLUTION

I designed visual campaigns for the PLNU x Padres and PLNU x San Diego Football Club partnerships to enhance brand awareness and community engagement. Collaborating with my creative director, Jill Chou, we designed four campus banners, featuring a prominent PLNU baseball player and the Greek amphitheater to reinforce campus identity. The message, ‘Proud Partner of the San Diego Padres,’ highlighted the shared Biomechanics Lab at PLNU’s Balboa campus. The PLNU x SDFC campaign LED banner video for Snapdragon Stadium guided viewers from the PLNU logo to the tagline ‘Fully Becoming Who You Are Called to Be,’ ending with a crashing wave to connect the audience with PLNU’s coastal location.

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WHY THIS MATTERS

Brand partnerships, like PLNU x Padres and PLNU x SDFC, enhance visibility and engagement. By aligning complementary brands through shared values and connections, brands are strengthened and communities fostered.​

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DELIVERABLES

1) Four Padres banners 24” x 55”

2) SDFC LED banner 10,116 x 72 px