DESIGN CHALLENGE

Redesign a frustrating website or app to improve usability and aesthetics. Choose a platform with poor navigation or a weak online presence. Use the Figma design app for ideation and prototyping. Focus on visual hierarchy, responsive typography, accessibility, and micro-interactions. Deliver a project description, research documentation, and a clickable prototype for desktop and mobile.

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CREATIVE SOLUTION

I redesigned Mission Trails’ website to improve visual appeal and usability, replacing outdated, text-heavy content with large images and a homepage video montage. I enhanced the trail map by creating an interactive design with a color-coded system, making trail details easier to understand. Popular attractions were made more accessible, and I added online pricing for Lake Murray rentals and Kumeyaay Lake Campground reservations. This redesign prototype modernized the site, made it more user-friendly, and increased the potential for more visitors.

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WHY THIS MATTERS

By thoughtfully redesigning the website to enhance visual appeal and usability, the marketing strategy effectively improves user engagement, attracts a broader audience, and streamlines the visitor experience, ultimately driving more traffic to Mission Trails, which is essential for increasing awareness and encouraging outdoor exploration.

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DELIVERABLES

1) Prototyped desktop website

2) Prototyped mobile website