
LAURA SHULL
SELF-INITIATED


DESIGN CHALLENGE
Design your own unique and professional brand identity. It must be distinctive, authentic, and highly memorable to evoke your brand essence and values. Done well, it will provide a powerful competitive advantage, positioning you apart from others in the field. It should clearly and succinctly describe who you are, what you do, and the value you promise to deliver to your audience.
CREATIVE SOLUTION
I created a bold and cohesive visual identity that reflects my core values: creativity, passion, and resilience. My tagline, ‘Inspire. Design. Empower.’ represents my desire to use design for positive change and meaningful impact. The dynamic spiral square pattern symbolizes how good design naturally expands outward to influence and inspire others. This enables me to resonate with mission-driven organizations and visionary brands to create designs that truly make a lasting difference.
WHY THIS MATTERS
Branding myself establishes a unique identity, builds credibility, and communicates my values and mission, helping me connect with like-minded clients and organizations who align with my design philosophy.
DELIVERABLES
1) Business card
2) Letterhead + second sheet
3) #10 envelope
4) Note card

Ideation and process work